New company name: ICEpower a/s
June 01, 2012
On 1 June 2012, our company name changes from Bang & Olufsen ICEpower a/s to ICEpower a/s.
Since our foundation in 1999, we, Bang & Olufsen ICEpower a/s (Bang & Olufsen subsidiary), have been connected with Bang & Olufsen’s brand in our company name. However with our unique position in the market for Class D amplifiers, our brand is now in a position where it is natural to stand individually and grow independently. Therefore, on 1 June 2012 Bang & Olufsen ICEpower a/s changes name to ICEpower a/s. The name change has no influence on Bang & Olufsen’s 100 % ownership of ICEpower.
We have marked ourselves with research, development and innovation within Class D audio amplifier technology and contributed to our business partners’ introduction of ground-breaking audio products to the market. We played and are still playing an essential role in the audio industry’s change from analogue technologies to highly efficient switching technologies. Furthermore, we have established ourselves as a serious influencer within both the consumer and professional audio business working with some of the world’s strongest brands.
Therefore, with our unique position in the market for advanced class D amplifiers, it is now a natural step in our company’s development to separate the brand and company name from Bang & Olufsen and stand individually. So as of 1 June 2012 our official name is ICEpower a/s.
Our focus on R&D and innovation will remain unchanged. And our dedication to advocating the clear benefits of highly power efficient switching technology will be stronger than ever.
The name change has no effect on Bang & Olufsen’s 100 % ownership of ICEpower, terms and conditions for customers and ICEpower’s organization.
For further information, please contact your ICEpower account manager or send an e-mail to firstname.lastname@example.org